It’s hard launching a phone company — something Essential was pretty candid about from the start . Andy Rubin’s latest endeavor got off to something of a slow start , according to outside accounts, but today the well-funded hardware startup is getting ready to add a whole bunch of new markets to its online store. On Twitter today, the company announced a handful of key additions to its coverage map, including Canada, France, Japan and UK. As Engadget notes , availability in some of those markets already exists, but not through the company’s own shop, most notably Canada, where users can pick the handset up via Amazon or Telus. Starting today, we’re opening the https://t.co/5XqZeQu9cW store to orders from more countries, including Canada, France, Japan and UK. Special terms and conditions apply to these orders, so please read the information carefully: https://t.co/uZK8sLvUA5 pic.twitter.com/QXEWf8OEnE — Essential (@essential) April 27, 2018 There are also some country speci...