Nils Mattisson Contributor Share on Twitter Formerly at Apple, Nils Mattisson is now CEO and co-founder of smart home tech company Minut . If you look at the most successful startups today, you’ll find plenty of proof that the hardware-enabled service (Haas) model works: Peloton, Particle, Latch and Igloohome all rely on subscriptions along with product sales. Even tech giants like Apple are rapidly reinventing themselves as service companies. Yet, if you currently rely on device sales, the prospect of changing your entire business model might seem daunting. At Minut , we are building smart home monitors (privacy-safe noise, motion and temperature monitoring) and recently made the transition despite the lack of resources on the process. Here are the seven lessons we learned: It is a question of when — not if. The transition will have company-wide impact. Your current and future target audience may differ. Price should reflect the value for the customer. Your r